Thursday,   June 14, 2001

Educational Marketer Summarization

After a warm and successful reception to our K-8 art textbook series, Portfolios: State of the Art Program, Barrett Kendall Publishing entered the new millennium with the first-ever online textbook series, BK English Online. BK English (the traditional textbook format) and its identical online counterpart, BK English Online, have been State approved and State adopted in Texas, Florida, North Carolina, New Mexico, and Louisiana, thus far, with additional adoption states and the open territories ahead.

The Educational Marketer, an educational publishing newsletter, touted Barrett Kendall Publishing and BK English Online as "one of the biggest stories out of this year's Texas adoptions" in their June 4, 2001 issue. After a successful showing in Texas, the series made headlines again in Educational Marketer's June 11, 2001 issue in which they announced that Florida's Broward and Polk Counties have chosen to spend their state textbook monies on Barrett Kendall's "e-textbook."

According to the Educational Marketer, Polk County, Florida school board and district committee members are hailing BK English and BK English Online as "just what the district needed on two counts." The members weren't referring to the fact that their teachers and students will receive both the printed and online formats together for the same price. The "two counts" refer to "moving the district further into the technology era," Beth Johnson, language arts supervisor said, plus "It was the unanimous choice because of the materials inside the book."

Though traditional printed textbooks will never be replaced, adopting districts recognize that, because of its technology, the online book allows students to complete homework assignments, do research, take tests, score tests, and submit homework, tests, and scores to their teacher online-all without the textbook. BK English Online also allows teachers to view students' work and test scores, and applies students' scores to their gradebooks-all online.

With a leading art program and as the innovators of online educational technology, the Educational Marketer now ranks Barrett Kendall Publishing among the top publishers in the country. Barrett Kendall Publishing feels that educators and students are entitled to experience the technological advancements of today's Internet Age, and we are proud to be the leader in this revolutionary delivery of core curriculum.

-Barrett Kendall Publishing

Marketing Division